https://www.loom.com/share/63e5d1442194408da1609d70d0c20a88
We are NSY, one of the fastest-growing creative agencies in the UK
We work with the biggest and best health and wellness brands in the world
We make performance ad creative on Meta. Our clients do 7- 9 figures a year. We run the media buying for some of them as well
Until now, the founder ran sales and the creative team himself, but now we're building the leadership layer for the next stage of the agency, and this is the most important seat in it
You will be the number 2 in charge at NSY. You lead the creative strategists, you own our client relationships, and you report to the founder.
You'll lead the creative strategists and own around 15 of our client relationships. You'll report directly to the founder. The strategists report to you, and our lead editor reports to you for delivery.
You won't run a pod of your own. You'll run the team who do.
Your core job is to make the creative team the best in the industry: every strategist performing, every client winning and staying, and the system we run on a year ahead of the market. The day-to-day running of the team is yours. You'll have the room to run it the way you think it should be run, and you'll be judged on 2 numbers: clients staying, and your strategists hitting their KPIs.
The strategists. Their performance is your performance. 1-to-1 every 2 weeks, coaching on and after client calls, feedback the same week. You set priorities, decide who takes each new client, build each strategist's roadmap, and have the hard conversation early when someone isn't performing.
Client outcomes. You'll own retention across the creative team, with monthly churn under 10% as the target. Around 15 clients are yours directly: you run their calls, own their channels, and always know whether the last batch landed, whether the ads are working and whether the client is happy.
Delivery. Our lead editor reports to you. Briefs out on time, edits back on time, nothing sitting. You don't manage batches, but you know when one is slipping and you decide what moves.
The system. We run on a system we built in Claude. You keep it sharp and in use, you fix the process when the process breaks, and you notice when someone is working around it.
The next layer. You hire strategists with the founder, onboard them, and over the next 2 years build the leads who report to you. NSY would much rather promote into those roles than hire for them, and the same goes for this one.